SEO stands for Search Engine Optimization is used to make your site rank better if you are searching for anything accuracy by many of the well-known search engines such as Google, Bing, Yahoo, Yandex as well as by others.
What is WordPress SEO?
SEO may be technical, but it must not be. A few basic SEO suggestions will only help you improve your site. You may increase your website's traffic noticeably.
To use the following strategies, you don't have to be a tech genius. You have what it takes if you are currently using WordPress!
Google's algorithms constantly change. In the past you had simply to load your entire blog with keywords if you wanted to be in the top of the Google SERPs, but now Google has blown this way with its new algorithm.
But on the Google Search List it still has a sparkle of hope, and I'll show you how. So sit down and learn useful stuff and enjoy reading.
Keyword Research
Days of stuffing keywords are gone, yet keywords still work. This is a living and kicking practise. Google's algorithm still focuses on website ranking keywords. First, and the value of the SEO ranking will be understandable to you. You may have to hire SEO experts for that purpose.
These days people are using long-tail keywords, as voice search is desired more. We now utilise long-tail keywords for high conversion rates since they are more specialised. This approach is usually utilised for people looking for anything special.
Install SEO Friendly Plugins & Themes
Plugins
Building a WordPress website is now as simple as cooking cup noodles. You can do that without trouble immediately. Plugins are site extensions that make Google search ranking higher, thus I propose to use SEO-friendly plugins. As I stated, WordPress is SEO-friendly already, but you can use SEO plugins to get search engine optimization to a completely new level.
Themes
Like plugins, a theme should be chosen intelligently and the theme should be SEO friendly, because the subjects play a major part in SEO also. To offer your site the best performance, the code has to be clean and not complex.
If I can make special adjustments, I like to utilise reactive themes and subjects. Responsive topics enable you interact with users, which will improve the experience of your users. And it will help me boost SEO when I can make certain adjustments like altering the tag.
Rich in Content
The King of SEO is still good, original, shared and relevant content. Without any hint of it, the life of your website is rich in excellent material.
Now, what wonderful, original, shared and important material are you going to think about? If you are recruiting experienced content marketers, they provide content writing and marketing services, and you do not have to think about anything. All your job is going to be done for you.
But you must do a lot of study if you want to work alone. First, Google won't entertain anyone who duplicates and plagiarises the contents of others; that is why you're going to be poor in commitment and lose your SEO status. Also, more individuals and share their content with their friends and followers, if your material is high in quality and relevant.
Core Web Vitals
Core web vitals are key elements that evaluate the overall user experience on your website. There are three ways to measure.
- Loading / Largest Contentful Paint (LCP):
- Interactivity/ First Input Delay (FID):
- Visual Stability/ Cumulative Layout shift (CLS):
Adding your Site to Google Search Console
Google Search Console. Some of them are listed below.
- You can see how many times your page was clicked.
- What keywords most people use to find what they are looking for.
- You will be alerted if something wrong is happening on your site.
- Troubleshoot issues for AMP, Mobile Experience, Core Web Vitals and few other features.
Add Proper Internal Links and External Links
When you link one blog/ page to the other blog/ page of your website, it’s called internal linking.
All SEO professionals believe that external links are an essential component in their ranking. And I would like you to create an outside connection. Outer links by search engines are seen as a trust vote by a third party. To send the connection to these websites, you should create external links to authoritative pages on your blog or website. Google will thus be aware that your blog is relevant and is going to label you with a better link profile, which gives you a tiny boost on your page ranning.
Optimize for Google SERPs
There are two ways to rank higher in SERPs:
- Organically
- Paid
Do SEO Audits
Few things are covered in the SEO audit:
- Fixes your HTML code
- JavaScript Errors
- Speed test
- Fix indexing problem
- URL redirection
- Analyze all the backlinks
- Fix broken links
- Meta tags
Use Optimized Title Tag
Title tags are significant as a lot has been said about your blog/page. Try to maintain the keyword in the title tag so you can reach the audience you want, but avoid filling the keyword. Keep it about 580px below 60-65 words. Google will not show your complete title tag, more than that.
Meta Description
Your Meta description will not have a direct affect on your SEO, but it sure has on your CTR. A good meta description is where you tell what is there in your blog in just 150 to 160 words around 990px. This will help the readers to understand the overall nuance of your blog and they will click on your blog/ page instead of clicking on any other blue link which is above and below you.
Local SEO
Google My Business indirectly helps your website rank, getting verified by GMB helps in ranking your business in the top 3 locally. GMB considers relevance, distance, and prominence to rank your profile.
- Relevance
- Distance
- Prominence
Optimizing Image
You can use different plugins or websites to optimize images. Another way to optimize an image is by adding image title text and adding alt text to your image.
- Adding Image Title Text
- Adding ALT Text to your Image
- WebP Image Format
Adding XML and HTML Sitemap
Broken Link Optimization
As soon as the user clicks on the link that you supplied to send them to the 404 error page, your website loses interest and increases the rebound rate and that affects your rating. The search engine will believe that your website is not kept correctly, creating a poor image.
After considering and working on all the aspects discussed in the preceding blog, don't hurry. SEO is a long-term process that cannot be achieved immediately. To consume the fruit, you have to wait till it ripens. In this situation, you must also be confident and the outcomes will ultimately be shown. If you don't notice the results after waiting patiently and would like to develop, you may contact SEO experts to achieve the best possible outcomes.
