The second ad film under #NoCompromise campaign intends to educate and encourage pet parents towards quality ‘Me Time’ for pets.
New Delhi, 09th February 2023: Zigly (Cosmo First Limited) India's first tech-enabled omnichannel pet care brand, has been committed to providing quality pet care inclusive of professional grooming services and premium pet care products. Zigly, under its mega campaign #NoCompromise re-vows, to not compromise on quality pet care experiences and encourages pet parents not to compromise on their pet’s pampering time either. With this thought, the brand has recently released its second digital film under the #NoCompromise campaign.
The digital film starts with a woman indulging in some ‘me’ time while she goes about getting her grooming needs met. In a snapshot, she says, ‘When it comes to my ‘ME’ Time, No Compromise’. The second part of the ad film draws attention to her pet getting groomed and receiving the pampering he needs. The pet parent happily states that ‘When it comes to my Diamond’s (the pet) pampering time of my pet, with Zigly, No Compromise.’ Intent of the film is to showcase how people are precocious about their health needs and how prioritizing their ‘me’ is important to them in which grooming has an essential role to play. People want the best for themselves in terms of health, appearance, as well as hygiene. They do not compromise on the quality of it either. This is not limited to people anymore, with brands like Zigly, the game of pet grooming is more like pet pampering where pet parents are seeking and receiving these services for their furries with #NoCompromise.
Sharing his thoughts on the same, Mr Ambarish Sikarwar, Business Head, Zigly said, “Pet grooming is an important aspect of quality pet parenting. It requires time, effort, and commitment to help our furry friends look their best. Taking our pets for regular grooming sessions will help not only in maintaining their skin and fur but also make them more social and adaptable. We at Zigly, offer a wide range of services and products that are practical and affordable so that paw parents don't have to make compromises on quality pet care experience. Through this campaign, Zigly is committed to not compromising on the happiness and health of pets, and helping the four-legged family members enjoy their Me Time.”
The second film has been released from 7th February 2023 across social media, YouTube, Radio, My Gate app, and OOH and is also extended at all Zigly Experience Centers. Additionally, Zigly has set up #NoCompromise booths, banners and other collaterals at their stores and Experience Centers for pet parents to capture #NoCompromise selfie moments with their fur babies.
Here is the link to the brand campaign: https://www.youtube.com/watch?v=UIZ340SiCWc
About Zigly:
Zigly is driven by the vision and mission to offer the finest pet care through professional veterinary care, pet grooming, and training facilities. The premium pet care brand is here to make a pet parenting journey fun and fulfilling. It is one of the most trusted and convenient destinations for pet lovers where you can gain access to start-of-art grooming facilities, a full-fledged veterinary clinic, complete pet care, and lifestyle products along with at-home and van grooming services. Zigly intends to open 150 physical experience centers in the next five years.
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Access premium pet care products and professional services at Zigly's online pet store www.zigly.com or experience center https://www.zigly.com/experience-center.
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