Subscriptions have been a part of the online reading experience for as long as your newsfeed has been around. As the world continuously moves further into the digital space, more and more content creators and online publications have opted for recurring billing options. With this strategy, you can build relationships with customers in an online space that most modern readers are already familiar with. As this relationship grows, so does the lifetime value for each customer. Here are some of the most important benefits you can offer your readers by providing subscription options that they might not get from other publications.
An Added Sense of Exclusivity for Readers
First and foremost, a subscription option gives your customers access to exclusive content. Whereas free articles or stories might be accessible to everyone, your select publications aren’t. This exclusivity adds a sense of intrigue for non-subscribers and a feeling of pride for your current subscribers. You know your content is worth reading, and customers are willing to subscribe to get access.
A Superior Reading Experience Awaits Subscribers
With the right subscription management and billing platform, you can offer a superior experience for your readers. Instead of generating revenue through ads, you can provide an ad-free reading page for subscribers. Not only that, but you can offer many different subscription options. Provide opportunities to pause their plan or easily make changes to payment methods and not experience a break in their content feed. At the end of the day, the customer experience is just as important as the content, and you can create a superior experience with your subscription management service.
Give Your Readership a Close-Knit Community
Whether in a comment section or on social media, readers will talk about their favorite articles. When readers subscribe to your publication or newsletter, they feel a sense of community with each other. This can help bring subscribers together and turn their subscription into more than just access to articles.
Pricing Models Tailored to Their Needs
Online content subscriptions don’t have to be a one-size-fits-all option. Instead of a flat rate, you can partner with a billing platform to offer different subscription options that meet different customers’ needs. You might publish an online literary journal and want to provide usage-based billing that offers different prices based on how many stories your subscribers want to read each month. There are many options and partnering with the right subscription management system can help you create the best experience and a more curated relationship for your audience.
About Recurly
If you’re looking for new strategies to grow your subscription-based business, there is no better partner than Recurly. Subscription services have exploded in popularity over the past few years, so you need a subscription management and billing platform to help streamline every step of the journey for your customers. As a leader in the recurring billing industry, Recurly has over a decade of experience managing over 40 million subscriptions. Recurly offers your business a wide range of smart tools and data-driven insights to help fuel your growth and improve the results of your churn calculation. Whether you want to implement trial subscriptions, incorporate alternate pricing models, or integrate payment gateways for multiple currencies, Recurly makes it easier to take your subscription-based business to the next level. When you want to stand out from the competition, Recurly can help.
Visit Recurly to set up your subscription service now at https://recurly.com/
Original Source: https://bit.ly/3JLHdCn
