Recurly's articles

One of the significant aspects of growing a successful subscription-based business is identifying and leveraging the most important data points available to you. The right data can help you understand your customers’ intentions, motivations, and tendencies, so you can craft a recurring billing model that better meets their needs. As your business grows, it’s even […]
Every customer is different. This is especially true and important for your subscription-based business. You can’t have a one-size-fits-all approach because every subscriber has unique expectations. Instead, you can offer the flexibility and customization that helps your customers find the solutions they need. When you partner with the right subscription management and billing platform, you […]
Is your subscription-based business starting to grow? When you want to improve the results of your churn rate formula by offering more value to your subscribers, bundles can be an excellent tool for your expanding business. They increase the value you provide to current subscribers so they stay engaged with your business while also building interest in your offerings among potential new customers.
When your customers are ready to sign up for their subscription, they have to provide all the information you need to get their subscription up and running. This process is crucial for building a transparent relationship with your new subscribers. Partner with the right subscription management and billing platform to implement these four tips and create a smooth sign-up process.
When your churn rate formula is showing an increased number of canceled subscriptions, you may be able to address their reasons for canceling. Some of the most common reasons can be avoided if you are in touch with your subscriber base. For example, you can offer deals that address their concerns and give them a reason to stay. Here are a few deals that can help you retain subscribers.
In the recurring billing world, it is crucial to start every subscriber’s journey on the right foot. The wrong first impression can lead to early cancellations and a decrease in lifetime value. New subscribers want to see the value in their new subscription. From lacking a user-friendly onboarding process to not providing immediate value, here are three mistakes to avoid with new subscribers.
Loyalty is crucial in any subscription-based business. The world of recurring billing is focused on keeping and retaining loyal customers. Subscribers who connect with your business in a meaningful way are less likely to let cards expire and subscription renewals fail. Loyalty also translates to higher customer lifetime value. But how do you build this […]
As a subscription-based company, your business is centered around one thing: your loyal subscribers. You want to gain as many subscribers as possible, but the inevitable result is that every company implementing recurring billing strategies will have customers who end their subscriptions. This is what’s known as “churn.” You can’t keep 100% of your customers—some […]
With subscriptions becoming more and more common, the original subscription-based services, like newspapers and gym memberships, seemed to be ahead of their time. Now, innovative companies across a wide range of markets have switched to a system of recurring billing for their products. From streaming services to meal kits, clothing, cosmetics, and so much more, […]
You might have noticed that more businesses are now making subscriptions an essential part of their business model. Magazines might have dominated the subscription market in the past, but it is now full of everything from software to clothing. You may think that your business shouldn’t offer subscriptions, but the expanding use of recurring payments […]


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