Recurly's articles

Why Communication Channels Are So Important in the World of Subscriptions

There is no such thing as too much communication, especially when it comes to your subscription-based business. The more you communicate with your subscribers, the better you understand their needs and their experience. Otherwise, you are operating in the dark without a clear sense of direction. But, when you partner with a billing platform that […]

July 21, 2022July 21, 2022

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4 Ways Data Can Help Improve Decisions for Your Subscription-Based Business

One of the significant aspects of growing a successful subscription-based business is identifying and leveraging the most important data points available to you. The right data can help you understand your customers’ intentions, motivations, and tendencies, so you can craft a recurring billing model that better meets their needs. As your business grows, it’s even […]

July 21, 2022July 21, 2022

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3 Important Aspects of Reducing Involuntary Churn

If you manage a subscription-based business, then “churn” is always on your mind. Churn is the rate at which you are losing subscribers over a given period of time, and the results of your churn calculation can help you stay up to date on your business’ overall performance. There are two types of churn: voluntary […]

June 22, 2022June 22, 2022

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4 Ways to Give Customers a Subscription That Fits Their Needs

Every customer is different. This is especially true and important for your subscription-based business. You can’t have a one-size-fits-all approach because every subscriber has unique expectations. Instead, you can offer the flexibility and customization that helps your customers find the solutions they need. When you partner with the right subscription management and billing platform, you […]

June 22, 2022June 22, 2022

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Gift Subscriptions: A Powerful Tool for Direct-to-Consumer Brands

As a direct-to-consumer (DTC) brand, it’s important to stay flexible and offer your customers benefits that keep them coming back. This goes double for any subscription-based DTC brand. You must be innovative and stay one step ahead of the competition. It doesn’t matter whether you sell pet food subscriptions or beauty box collections—you should be […]

May 24, 2022May 24, 2022

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5 Underrated Features Your Subscription Management Platform Should Have

You’ve started your subscription-based business, and you’re ready to accelerate your growth with a management and billing platform. But where do you begin? While there are many different markets in the world of recurring payments, there are some universal features that can help upgrade almost any type of subscription you plan to offer. The obvious […]

May 20, 2022May 20, 2022

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4 Ways to Improve Interaction with Your Subscribers

When you partner with a billing platform to grow your subscription-based business, you need to know what your customers like about their experience and what they think could be improved.

April 25, 2022April 25, 2022

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Building a Relationship with Online Readers Through Subscriptions

Recurring billing and subscriptions have been an integral part of the online reading experience for as long as your newsfeed has been around.

April 25, 2022April 25, 2022

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How to Incorporate Bundles as Your Subscription Service Grows

Is your subscription-based business starting to grow? When you want to improve the results of your churn rate formula by offering more value to your subscribers, bundles can be an excellent tool for your expanding business. They increase the value you provide to current subscribers so they stay engaged with your business while also building interest in your offerings among potential new customers.

March 21, 2022March 21, 2022

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How to Create a Smooth Subscription Sign-Up Process

When your customers are ready to sign up for their subscription, they have to provide all the information you need to get their subscription up and running. This process is crucial for building a transparent relationship with your new subscribers. Partner with the right subscription management and billing platform to implement these four tips and create a smooth sign-up process.

March 21, 2022March 21, 2022

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Deals for Subscribers That Keep Customers Coming Back

When your churn rate formula is showing an increased number of canceled subscriptions, you may be able to address their reasons for canceling. Some of the most common reasons can be avoided if you are in touch with your subscriber base. For example, you can offer deals that address their concerns and give them a reason to stay. Here are a few deals that can help you retain subscribers.

February 18, 2022February 18, 2022

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3 Mistakes to Avoid with New Subscribers to Help Increase Retention

In the recurring billing world, it is crucial to start every subscriber’s journey on the right foot. The wrong first impression can lead to early cancellations and a decrease in lifetime value. New subscribers want to see the value in their new subscription. From lacking a user-friendly onboarding process to not providing immediate value, here are three mistakes to avoid with new subscribers.

February 16, 2022February 16, 2022

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Why a Personal Touch Helps Create Loyalty in Your Subscriber Base

Loyalty is crucial in any subscription-based business. The world of recurring billing is focused on keeping and retaining loyal customers. Subscribers who connect with your business in a meaningful way are less likely to let cards expire and subscription renewals fail. Loyalty also translates to higher customer lifetime value. But how do you build this […]

January 20, 2022January 20, 2022

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What Is Churn, and How Does It Affect Your Subscription-Based Company?

As a subscription-based company, your business is centered around one thing: your loyal subscribers. You want to gain as many subscribers as possible, but the inevitable result is that every company implementing recurring billing strategies will have customers who end their subscriptions. This is what’s known as “churn.” You can’t keep 100% of your customers—some […]

January 19, 2022January 19, 2022

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4 New Ways to Price Your Subscription-Based Business Model

With subscriptions becoming more and more common, the original subscription-based services, like newspapers and gym memberships, seemed to be ahead of their time. Now, innovative companies across a wide range of markets have switched to a system of recurring billing for their products. From streaming services to meal kits, clothing, cosmetics, and so much more, […]

December 23, 2021December 23, 2021

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4 Types of Businesses That Are Switching to Subscription-Based Models

You might have noticed that more businesses are now making subscriptions an essential part of their business model. Magazines might have dominated the subscription market in the past, but it is now full of everything from software to clothing. You may think that your business shouldn’t offer subscriptions, but the expanding use of recurring payments […]

December 23, 2021December 23, 2021

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