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Central location testing (CLT) is a qualitative market research approach in which research takes place in a specific, controlled environment with a larger group of respondents to get feedback on your products or services in a face-to-face environment with a reduced risk of bias. Central Location Test allows brands to get their products and campaigns in front of consumers so they can gather rich insights to inform and optimize the development process. Contact team JCR (contact@jaspercolin.com) to conduct CLTs and help your business generate valuable insights that translate into smarter, faster, and more profitable business decisions.
