The prevalence of diabetes has been consistently increasing over the past few decades. In 2021, there were over 530 million adults affected by diabetes across the world. Government authorities, healthcare organizations, and the general public have taken cognizance of this worrying trend. This has paved the way for people to adopt a healthy lifestyle and diabetes-friendly food habits. In this context, the global diabetic food market has witnessed robust expansion, and in the near future, is poised to attract favorable business opportunities. Over the study period, the rising incidence of diabetes and other chronic diseases, coupled with growing consumer awareness about the importance of adopting a healthy lifestyle, is expected to increase the demand for diabetic foods. Seeing the promising opportunities in the diabetic food market, key market players, as well as new entrants, are rapidly targeting niches, leading to the creation of a mature diabetic food market.
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Awareness Campaigns Persuading Consumers to Switch to Healthy Diets
Powerful awareness campaigns regarding the symptoms of diabetes and the food habits individuals should adopt to limit the intensity of diabetes have rendered a favorable business environment for diabetes-friendly foods. Even non-diabetic individuals are actively limiting the intake of food items that can trigger diabetes. Notably, FMCG manufacturers across the globe are coming up with sugar-free and low-fat alternatives to their popular products to cater to the growing demand. Some specialist diets such as the Mediterranean diet are gaining traction due to their diabetes-friendly nature. Moreover, the creation of resilient supply chains has made various exotic diabetes-friendly foods available worldwide. These factors are collectively translating into exceptional growth prospects for the global diabetic food market.
Open Innovation, Strategic Partnerships Set to Unlock Novel Business Outcomes
Manufacturers are actively working to attract consumers with products that allow them to enjoy their favorite food items without negatively impacting their health. Along with low-sugar, low-calorie, and low-fat alternatives to popular food products, new market entrants are investing in specific niches to gain a market foothold by introducing dietary beverages and snacks, jellies, ice creams, diabetic bakery, and confectionery items. Over the forecast period, low-calorie beverages are expected to be the biggest contributor to this growth curve. Additionally, the flourishing e-commerce sector and extensive usage of social media are forecasted to catalyze growth in the global diabetic food market. The cumulative force of these trends is propelling key market players to engage in open innovation, high-value M&A, and strategic partnerships. This, in turn, is steering the global diabetic food market toward sound expansion.
North America Emerges as Leading Region Amid Rising Incidence of Diabetes
Developed economies in North America are poised to be the primary demand pool in the global diabetic food market. Some of the key reasons behind this positive growth are the high prevalence of diabetes and the high concentration of major market players in the region. Moreover, North America also has a sizeable market of healthy food items. This, coupled with promising health awareness campaigns, is anticipated to lead North America’s diabetic food market to sound maturity.
Key Market Players
Some of the major players in the global diabetic food market include Nestle S.A., Unilever PLC, The Coca-Cola Company, Kellogg Company, PepsiCo Inc., Danone S.A., Sushma Gram Udyog, Cadbury Plc, Fifty 50 Foods, Inc, Mars Inc, Newtrition Plus Health, and Wellness Pvt Ltd.
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