Direct selling businesses devise various innovative strategies and techniques to improve their sales and profitability. From recruiting new distributors or generating new customers to retaining them with the business for the long term, direct selling companies use many strategies and techniques. How can a direct selling business know whether their efforts got results? Key performance indicators (KPI) help direct selling business to understand how the organization is performing in accordance with its strategies and goals.
What is KPI?
Key performance indicators are quantifiable values used to measure the performance of an organization over a period of time aligning with its goals and objectives. These indicators help MLM businesses to know whether their operations are helping to achieve the strategic goals and objectives of the organization. Focusing important direct selling KPIs allow business optimize their performance by prioritizing the most important areas to give attention and improvement.
Product performance: an important direct sales KPI
Delivering quality products to customers that satisfy their needs and wants is an important activity of any business. The success of direct selling companies mainly depends on how well their products are performing in the market. Annual or monthly revenue generated from the products, Marketing Return on investment (ROI) and Net Promoter Score (NPS) used to determine brand advocacy are some of the important metrics to measure the product performance of direct selling business. Improving the quality of products to meet and exceed the customer expectations and enhancing customer support are the main ways that help to improve the product KPI score.
