The grass fed beef market is estimated to capture a valuation of US$ 12.4 billion in 2023 and is projected to reach US$ 20.4 billion by 2033. The market is estimated to secure a CAGR of 5% from 2023 to 2033.
In response to this, the market is expected to reach US$ 17.9 Bn, growing at a CAGR of 4.4% during the forecast period from 2021 to 2031.
Barbecue meat has been a popular trend around the world in recent years, particularly in Western countries. According to Quick-Service and Fast Casual Restaurant (QSR) magazine, approximately 95% of the population in the United States enjoys barbecued (BBQ) foods such as steak, ribs, and more.
Beef being the most preferred meat for BBQ owing to its meaty flavor, sales of grass fed beef are anticipated to rise at 3.7% CAGR in terms of volume through 2031.
As the demand for higher-quality goods grows, consumers are increasingly choosing products with quality assurance certificates and labels. Grass-fed beef is regarded healthier and more nutritious than traditional beef products, and it contains vitamins B6, B3, selenium, carnosine, creatine, and zinc, making it a favourite choice among meat eaters. Popular.
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According to FMI, the foodservice sector is expected to be the most profitable end-use sector in the global market. Increased demand for sauces, frostings, marinades, baked goods and other products with premium meats in hotels and restaurants is driving the growth of this segment.
“Key players are emphasizing on obtaining food quality certificates such as Kosher, Halal, and Beef Quality Assurance (BQA) to capitalize on the rising demand for premium quality food products. This is expected to bode well for the market growth,” says the FMI analyst.
Key Takeaways from the Grass Fed Beef Market Study
- Sales in North America are expected to rise at a CAGR of 3.3% through 2031, owing to the rising trend of consuming BBQ meat in the U.S.
- Favored by the surging demand for premium quality meat in the U.K. and Germany, the market in Europe is anticipated to grow at a CAGR of 3.8% over the assessment period.
- New Zealand, being one of the leading producers and exporters of grass fed beef in the world, is forecast to account for a significant revenue share in the Oceania market.
- On the basis of the format, frozen grass fed beef is projected to emerge as a dominant segment during the forecast period.
- In terms of form, processed meat is estimated to outpace raw meat, owing to rising demand for meat from specific parts such as chop meat, loin meat, and others
Key Drivers
- Growing consumption of ready-to-eat meals and rising demand for convenient packaged food products is expected to push the sales of processed grass fed beef.
- Increasing demand for frozen meat for exporting beef products overseas, owing to its ability to stay fresh during transportation is spurring the sales across the frozen meat format segment.
Key Restraints
- High cost of grass fed beef meat compared to conventional beef meat is hampering the growth in the market.
Competitive Landscape
Top players in the global market include JBS Foods, Tyson Foods, Australian Agricultural Company Limited, Hormel Foods Corporation, Cargill, Inc., and Conagra Brands, Inc, as per FMI.
These companies are projected to account for nearly 30% to 50% of global revenue share through 2031.
Leading players are emphasizing on promoting sales of grass fed beef by providing information about the safety and health benefit of the product. Besides this, some of the manufacturers are actively participating in collaborations, mergers, acquisitions, and agreements with regional players to expand their production capacity and facilities.
For instance:
- In January 2020, WH Group and JBS, a Brazilian red meat processing company, announced signing a Memorandum of Understanding (MoU) to supply beef and other meat products in China. The latter company has invested around US$ 17.08 million for the acquisition and construction of the plant in the Chinese market.
- In September 2017, Verde Farms, a meat processing company, announced launching new Grass-Fed beef and Never Ever product lines. The company will offer pasture-raised meats sourced from cattle that were not treated with antibiotics or growth hormones and fed in feedlots.
Some of the key players operating in the market profiled by FMI are:
- JBS Foods ® (Brand – Grass Run Farms)
- Tyson Foods
- Australian Agricultural Company Limited
- Hormel Foods Corporation
- Cargill, Inc.
- ANZCO Foods
- Conagra Brands, Inc.
- Creekstone Farms Premium Beef, LLC
- Sysco Corporation
- Others
More Valuable Insights on Grass Fed Beef Market
FMI, in its new report, provides a detailed analysis of the global grass fed beef market, forecasting statistics through 2021 and beyond. The survey reveals growth prospects on in grass fed beef market along with detailed segmentation:
By Form:
- Raw Meat
- Processed Meat
- Fresh Processed
- Cured
- Smoked
- Restructured
- Slices
- Chop meat
- Steak cuts
- Cuts
- Patties
- Sausages
- Nuggets
- Meatloaf
- Dried
- Others (Fermented, Pickled, etc.)
- Fresh Processed
By Format:
- Chilled
- Frozen
- Shelf Stable
By End-Use:
- Food Processing Industry
- Foodservice (Hotels, Restaurants, Cafés
- Sauces, Dressings and Glazes
- Snacks
- Baked Products
- Ready Meals
- Processed Meat Products &Marinades
- Seasoning
- Instant Noodle/Pasta
- Soups, Stocks and Bouillon
- Others (Pie Gravies, etc.)
- Institutional
- Household (Retail)
By Distribution Channel:
- Direct Sales/B2B
- Indirect Sales/B2C
- Hypermarkets/ Supermarkets
- Specialty Meat Outlets
- Groceries/Mass Retailers
- Wholesale Club Stores
- Butcher Shops
- Ranch
- Online Retailing
- Hypermarkets/ Supermarkets
