Media relationships are among the best things an author can get from a book marketing campaign. They can last indefinitely if you keep in touch with your contacts. Opening the door the first time matters for any PR-minded author; your book can do it. Journalists file reports 365 days a year and need expert sources to comment on their stories. Once they've spoken to you for a story about your book, you've established a relationship and may be called again. Making yourself readily available, thoroughly answering questions, and being willing to talk on varied subjects is often helpful.
Answering your calls and emails promptly, even on nights and weekends, is one way to make yourself more media-friendly. News stories occur 24/7, and there are frequent deadlines for coverage. If you have someone screening your calls and emails, or you reply only during business hours, you'll diminish your chances of being covered. You'll see yourself quoted and interviewed more often when you pick up a call directly and answer nights and weekends. Becoming a trusted source and commentator is often incremental, and as you become more visible, you'll receive calls from other news organizations.
If you've been media trained or have experience speaking to the media, it's also helpful. Providing answers that follow guidelines and discussing topics thoroughly but succinctly is also good form. If you ramble, go off-topic, or avoid answering a question, it can cost you future chances. We've all heard the expression “sound bites,” which is accurate. Editors and producers favor people who provide those pithy statements that quickly make a point. When you earn coverage, you can post links to it on your social media and make it readily available to your fans and followers – increasing your stature.
The size of your social media following is often instrumental in your being called on or invited as a guest. Media like the idea of talking with someone who is already widely followed. It's another reason to begin building a following today. Although some people go viral, algorithms are increasingly constructed to allow accounts to grow incrementally. When you can amplify your media coverage by posting it for a large following, media outlets like it because it introduces them to new audiences. When you can offer cross-promotional opportunities to others, you'll see an increase in offers.
Business Name:- Smith Publicity, Inc.
Address:- 1415 Marlton Pike East Suite 402, Cherry Hill, NJ 08034
Phone:- 856-489-8654
