Headline Analyzer
Score your title for emotional value, power words, and length.
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Overall score
Headline score
0/100
Type a headline above to get a score.
Breakdown
EMV score
0%
Word categories
Power
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Emotional
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Common
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Uncommon
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Power
Emotional
Common
Uncommon
FAQ
What is EMV (Emotional Marketing Value)?
A score invented by the Advanced Marketing Institute. It rewards headlines containing words that trigger emotional, intellectual, or empathetic responses. The higher the EMV, the more likely a headline is to drive a click.
What word types does the scorer use?
Four: power words (urgent, bold verbs), emotional words (feelings), common words (plain English that pulls everyone in), and uncommon words (surprising, specific vocabulary that stands out).
What's the ideal length?
Aim for 55–65 characters or 6–9 words. Shorter risks being bland; longer gets truncated in Google results and on social shares.
Does the type matter?
Yes — list posts ("7 ways to…"), how-to, and question headlines each pattern-match to specific reader intents. The analyzer flags your type so you can decide if it matches the article.
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